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Coordinates: 14°36′08″N 121°02′59″E 14.602241216394688, 121.04965925216675

V-mall

• Location & Contact Information
  • Address: Greenhills Shopping Center, San Juan City, Metro Manila, Philippines
  • Telephone Number: +63-2-724-5456, +63-2-724-5461, +63-2-725-8762
  • Official Website: [1]
• Overview

V-mall, formerly known as Virra Mall, was underwent a 10 month renovation in 2005. Ortigas & Co., Limited Partnership (OCLP) used this time period to redesign the mall. The stalls and people selling pirated CDs and DVDs are gone, replaced by stores such as Astrovision and Odyssey, which sell original audio CDs, VCDs, DVDs and selected Blu-Ray titles. Ortigas officials also wanted to show class and regain its old reputation as a center for computers. ^[1]

Virra Mall’s Php 500-million worth of renovations into the new V-mall was completed in December 2005. The V-mall renovation is part of a four-year plan by Ortigas and Company that began in 2002 to spruce up one of the country’s oldest shopping centers. ^[1]

V-mall would boost Greenhills’ reputation even as some of its rivals are trying to position themselves for economic growth. Although OCLP lost some rental income during the 10 month renovation, Joey Santos, the General Manager of the Greenhills Shopping Center, believes that the new look would draw in more customers after[1]. He said they were aiming for a more spacious look to create better ambiance. The Greenhills Shopping Center occupies 16 hectares along Ortigas Avenue, of which V-Mall accounts for 20,000 square meters. ^[1]

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